INITIATIVE IS PART OF ST. LOUIS SPORTS COMMISSION’S EFFORTS TO PROMOTE REGION’S OLYMPIC LEGACY
ST. LOUIS – Aug. 3, 2016 – With the 2016 Summer Games about to get underway, the birthplace of the Olympics in North America is extending its best wishes to its new South American counterpart. Billboards have gone up in the St. Louis area with the message: “Good luck, Rio! From North America’s First Olympic Host City to South America’s.
In 1904, St. Louis hosted the third Olympiad and became the first city in North America to host the Olympics. Now, 112 years later, the Games are making their debut in South America as Rio de Janeiro serves as host. The billboards highlight that historical connection.
The “good luck” message appears on two digital billboards in St. Louis. One is located near Downtown on Interstate 64, east of Jefferson Avenue, visible heading west. The other billboard is near Lambert Airport on Interstate 170, north of St. Charles Rock Road, visible heading south. The artwork for the billboards appears at the end of this news release.