Kristen Otto is the Vice President of Marketing and Strategy at the St. Louis Sports Commission, where she leads efforts to elevate St. Louis’ profile as a premier sports destination and strengthen the region. She is passionate about using innovative marketing to build civic pride, foster connection, and advance St. Louis’ continued growth.

Before joining the Sports Commission, Kristen served as Vice President of Communications at Greater St. Louis, Inc., where she helped shape the region’s brand and led initiatives focused on economic development and civic engagement. She previously spent more than a decade in higher education at Washington University in St. Louis, focusing on marketing, strategy, student leadership development, and community partnerships.

A proud first-generation college graduate, Kristen earned her degree in Political Science from the University of Missouri. She and her husband, Brian, live in University City with their two children.