SHOW HONORING EXTRAORDINARY SPORTSMANSHIP NEARLY TRIPLES ITS LARGEST-EVER AUDIENCE
ST. LOUIS – January 9, 2023 – The 2022 Musial Awards on CBS and Paramount+ was seen by an average of 1.698 million viewers during the Christmas Eve broadcast. The show that annually inspires the nation with stories of sportsmanship, selflessness, and kindness in sports nearly tripled its largest-ever audience in the four years it has aired on CBS. In addition to the CBS and Paramount+ broadcast, the 2022 Musial Awards presented by Maryville University had two encore airings on CBS Sports Network.
“We are absolutely thrilled with how many across the country tuned in to experience what we call the most important awards in sports,” said Marc Schreiber, executive producer of the Musial Awards and president of the St. Louis Sports Commission. “The viewership represents a wonderful step forward in the growth of the Musial Awards and the impact they have in inspiring people to be good sports. We are grateful to CBS Sports for its partnership and belief in the program – and for providing an outstanding platform for us to celebrate and elevate sportsmanship in America.”
There will be one more opportunity for viewers in the St. Louis market to see the Musial Awards, as the show will air Saturday, January 28 at 7 p.m. CT on KSDK 5 On Your Side.
The 2022 Musial Awards featured stories with an overarching theme of athletes’ relationships with fans and their communities. The show is packed with heartwarming stories of athletes bonding with their fans, compassion among competitors, and individuals using the power of sports for good, headlined this year by Albert Pujols as the recipient of the 2022 Stan Musial Lifetime Achievement Award—the highest award for sportsmanship.
NFL All-Pro running back Warrick Dunn received the Musial Award for Extraordinary Character, and U.S. Olympic speedskater Brittany Bowe was also recognized for her memorable act of sportsmanship and selflessness in giving up her Olympic qualification spot to a teammate she felt deserved it more. Full interviews and a synopsis of all 2022 Musial Awards honorees can be found at MusialAwards.com/Honorees.
The Musial Awards have aired on CBS Sports since 2019. In partnership with the St. Louis Sports Commission and the National Sportsmanship Foundation, the Musial Awards broadcast is produced by Al Roker Entertainment, the production arm of 14-time Emmy award-winning TV personality Al Roker. The show is hosted by veteran St. Louis TV anchor Mike Bush. Sponsors of the 2022 Musial Awards broadcast include Maryville University, Edward Jones, Lexus, and World Wide Technology.
MORE ON THE MUSIALS:
The Musial Awards celebrate the year’s greatest moments of sportsmanship and those in sports who embody class and character. The live show takes place annually on the Saturday before Thanksgiving at the historic 3,000-seat Stifel Theatre in Downtown St. Louis. It has occurred in St. Louis since 2005. In addition to keeping Stan The Man’s legacy alive, the mission of the Musial Awards is to encourage kindness, selflessness, integrity and civility in sports and society – and to inspire people across the nation to be good sports. Since 2011, Maryville University has served as the event’s presenting sponsor. The school’s involvement, leadership and generosity have helped make the Musial Awards the most important awards in sports®.
ABOUT CBS SPORTS:
CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the SEC ON CBS; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR. In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy’s Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage. CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital’s multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.